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PawFriends Privacy Policy
Last Updated: April 10, 2025
This Privacy Policy explains how PawFriends ("we," "our," or "us") collects, uses, and shares information about you when you visit our website at www.pawfriends.com.au or use our mobile application (collectively, the "Services").
By using our Services, you agree to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.
Summary of Key Points in Our Privacy Policy
- We collect personal information that you provide directly, information about how you use our pet supply Services, and information from third parties.
- We use cookies and similar technologies to collect information about your browsing activities on our pet store website.
- We use your information to process pet supply orders, provide pet care support, send communications, improve our Services, and comply with legal obligations.
- We share your information with service providers, when required by law, and in the event of a business transfer.
- We implement security measures to protect your personal information, including advanced encryption, but no online method is 100% secure.
- We provide options for you to access, update, or delete your personal information from our pet store records.
1. Information We Collect Under Our Privacy Policy
1.1 Information You Provide to Us
Our Privacy Policy covers information you provide directly to us when you:
| Action | Information Collected |
| Create a pet owner account | Your name, email address, password, and phone number |
| Purchase pet supplies | Your billing information, shipping address, and payment details |
| Contact pet care support | Information about your request and any additional details you provide |
| Subscribe to pet care tips | Your email address and communication preferences |
| Complete pet product surveys | Information you provide in your responses |
| Submit pet product reviews | Your opinions, experiences, and any photos you choose to share |
| Participate in pet community features | Information you post or share on our platforms |
1.2 Information We Gather Automatically
When you access or use our pet supply Services, our Privacy Policy explains that we automatically gather information about you, including:
- Device Information: Type of device, operating system, unique device identifiers, IP address, and mobile network information
- Usage Information: Pet product pages viewed, shopping cart activity, links clicked, search terms, and browsing behavior
- Location Information: General geographic location based on your IP address or more precise location when permitted by you
- Log Information: Access times, browser type and version, referring/exit pages, and system activity
1.3 Cookies and Similar Technologies
As outlined in our Privacy Policy, we and our third-party service providers use cookies, web beacons, and similar tracking technologies to monitor activity on our pet store Services and gather information. This information helps us understand how you use our Services and improve your pet shopping experience.
Types of cookies we use:
- Essential: Required for the operation of our pet store website (e.g., shopping cart, login)
- Analytical/Performance: Allow us to recognize and count visitors and analyze website traffic
- Functionality: Enable enhanced website functionality and personalization
- Targeting/Advertising: Record your visits to our pet store website, pages visited, and links followed
You can control cookies through your browser settings and other tools. However, disabling certain cookies may limit your ability to use some features of our pet supply Services.
2. How We Use Your Information Under Our Privacy Policy
According to our Privacy Policy, we use the information we gather to:
- Process and fulfill your pet supply orders
- Create and manage your pet owner account
- Provide, maintain, and improve our pet store Services
- Send transactional messages, including order confirmations and shipping updates for pet products
- Respond to your comments, questions, and pet care requests
- Send pet care tips and marketing communications in accordance with your preferences
- Personalize your pet shopping experience and deliver content relevant to your pets' needs
- Monitor and analyze trends, usage, and activities to improve our pet store Services
- Detect, investigate, and prevent fraudulent transactions and other illegal activities
- Protect the rights, property, and safety of our pet-loving customers and others
- Comply with legal obligations
3. Legal Basis for Processing
Our Privacy Policy states that if you are from the European Economic Area (EEA), United Kingdom, or a jurisdiction with similar laws, our legal basis for collecting and using personal information depends on the specific information and the context in which we gather it:
| Legal Basis | Example |
| Contract Performance | We process your information to perform our contract with you (e.g., processing your pet supply order) |
| Legitimate Interests | We process your information for our legitimate interests (e.g., to improve our pet store Services) |
| Legal Obligation | We process your information to comply with relevant laws |
| Consent | We process your information based on your consent (e.g., for pet care marketing communications) |
4. How We Share Your Information Under Our Privacy Policy
Our Privacy Policy explains that we may share your personal information with:
4.1 Service Providers
We share information with third-party service providers who perform services on our behalf, including:
- Payment processors to complete pet supply transactions
- Delivery companies to fulfill and ship pet product orders
- Pet care marketing and advertising partners to deliver relevant content
- Analytics providers to help us understand how our pet store Services are used
- IT and cloud service providers to host our pet supply Services
- Pet care support providers to assist with your inquiries
4.2 For Legal Reasons
We may disclose information if we believe it is necessary to:
- Comply with applicable laws, regulations, legal processes, or governmental requests
- Enforce our Terms of Service and other agreements
- Detect, investigate, and address security or technical issues
- Protect the rights, property, or safety of PawFriends, our users, or others
4.3 Business Transfers
If PawFriends is involved in a merger, acquisition, reorganization, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
4.4 With Your Consent
We may share your information with third parties when you direct us to do so or otherwise consent to the sharing.
5. Your Rights and Choices Under Our Privacy Policy
Our Privacy Policy outlines that depending on your location, you may have certain rights regarding your personal information:
5.1 Account Information
You can update, correct, or delete your pet owner account information at any time by logging into your account settings. If you cannot access your account, please contact our pet care team for assistance.
5.2 Marketing Communications
You can opt out of receiving promotional pet care emails by following the instructions in those emails or by adjusting your communication preferences in your account settings. Even if you opt out, we may still send you non-promotional messages, such as pet supply order confirmations and customer service communications.
5.3 Cookies
Most web browsers are set to accept cookies by default. You can usually adjust your browser settings to remove or reject cookies, but this may affect your ability to use certain features of our pet store Services.
5.4 Data Subject Rights
Depending on your location, you may have the right to:
- Access and receive a copy of your personal information
- Rectify inaccurate or incomplete information
- Request deletion of your personal information
- Restrict or object to processing of your personal information
- Data portability (receiving your data in a structured, commonly used format)
- Withdraw consent where processing is based on consent
- Lodge a complaint with a data protection authority
To exercise these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable law.
6. Data Retention in Our Privacy Policy
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you as a pet owner
- Whether there is a legal obligation to which we are subject
- Whether retention is advisable considering our legal position (e.g., for statutes of limitations, litigation, or regulatory investigations)
7. Data Transfers
Our Privacy Policy explains that we are based in Australia and process information on servers located in Australia and other countries. If you are located outside Australia, your information may be transferred to, stored, and processed in a country different from your country of residence. By using our pet store Services, you consent to this transfer.
If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, we comply with applicable data protection laws when transferring your personal information outside these regions.
8. Data Security Under Our Privacy Policy
As stated in our Privacy Policy, we implement appropriate technical and organizational measures to safeguard the security of your personal information, including advanced encryption for sensitive data. However, no security system is impenetrable, and we cannot guarantee the security of our systems or your information.
In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised.
9. Children's Privacy
Our Privacy Policy clarifies that our pet store Services are not directed to children under 16 years of age, and we do not knowingly collect personal information from children under 16. If we learn we have collected personal information from a child under 16, we will delete that information as quickly as possible. If you believe a child under 16 may have provided us with personal information, please contact us.
10. Third-Party Links and Features
Our pet supply Services may contain links to third-party websites, products, or services that are not owned or controlled by PawFriends. Our Privacy Policy notes that we are not responsible for the privacy practices or the content of these third-party services. We encourage you to review the privacy policies of these third parties before providing any information to them.
11. Changes to This Privacy Policy
We may modify this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this Privacy Policy. If we make material changes, we will provide notice through our pet store Services or by other means. We encourage you to review the Privacy Policy whenever you access our Services to stay informed about our information practices.
12. Contact Us About Our Privacy Policy
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
For Australian residents, if you are not satisfied with our response to your complaint, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.